Media kit
This English press page gives journalists, partners and multipliers a concise starting point with safe wording and links to the main project and trust pages.
Wald Luft Atmen is a project-based tree sponsorship initiative. The current public project is Rügen 01 on the island of Rügen, with a target of 100,000 trees and a status of 60,000 trees in May 2026.
80
words short profile
For quick editorial framing.
Rügen 01
current project
Island of Rügen, Mecklenburg-Vorpommern.
60,000
trees as of May 2026
Of 100,000 trees planned.
Short profile
Wald Luft Atmen is an initiative for tree sponsorships with a verifiable project reference. The current project Rügen 01 is on the island of Rügen and is set up for 100,000 trees. The publicly communicated status is 60,000 trees as of May 2026. Supporters receive a reference to the project, a certificate and transparency information. The initiative deliberately avoids blanket CO2 offsetting, neutrality and health promises.
Contact
Press and project enquiries currently run through the existing contact channel. A dedicated press address is part of the roadmap but not yet publicly confirmed.
Sources
For verifiable framing, media should not only use the short profile but also check the project page, the transparency page and the profile of Patric Kutscher.
Fact box
| Field | Information | Framing |
|---|---|---|
| Initiative | Wald Luft Atmen | Tree sponsorships with project reference, certificate and transparent framing. |
| Current project | Rügen 01 | Mixed forest development on the island of Rügen. |
| Target | 100,000 trees | Publicly communicated project target for Rügen 01. |
| Status | 60,000 trees | Publicly communicated status: as of May 2026. |
| Framing | no CO2 certificates | Wald Luft Atmen does not work with offsetting or neutrality promises. |
Safe wording
| Topic | Suitable wording | Do not infer |
|---|---|---|
| Project reference | Wald Luft Atmen connects tree sponsorships to Project Rügen 01. | blanket impact promises |
| Status | In May 2026, 60,000 of 100,000 trees are publicly communicated. | unverified extra data on area, GPS or species mix |
| Certificate | A certificate can make the sponsorship, name and project reference visible. | official audit or seal effect |
| Claims | The initiative deliberately frames which statements are not made. | compensation, neutrality, health or tax promises |
Fast reference
| Item | Current public information |
|---|---|
| Initiative | Wald Luft Atmen |
| Initiator | Patric P. Kutscher |
| Current project | Rügen 01 |
| Target | 100,000 trees |
| Status | 60,000 trees as of May 2026 |
| Contact | atmen@waldluft.green |
FAQ
For image rights, print-quality files or publication context, contact Wald Luft Atmen directly before use.
For project facts, link to Project Rügen 01. For claim boundaries and open points, link to the transparency page.
Use tree sponsorship, project reference, Rügen 01, certificate logic and transparent documentation.
Avoid CO2 compensation, carbon-neutrality, health, tax or official audit claims as long as they are not explicitly approved and publicly documented.
Next step